Bringing Cheer with the Stroke of a Brush: Rock’s Latest Inspiring Our Neighbors Award Winner

Resident Vera Vuchich at our 40 Gifford Avenue building in Jersey City was this season’s winner of our Inspiring Our Neighbors award.  Her volunteerism embodies our three values of Progress, Service, and Power.  At our Lebanon, Pennsylvania community’s annual block party, she can be found face painting children and adults.  Our Property Manager Luis Gomez offers transportation to her for the 2-plus-hour trip to the party, and – for almost no remuneration — she spends the day cheering up our resident children and adults alike with colorful paint and henna designs of their choosing.  She also volunteers for arthritis, cancer, AIDS, and food pantry events.  “I love seeing the faces of the kids as they’re transformed into superheroes, mythical beasts, and exotic creatures,” she relates.  Her residency in the building predates our 2007 purchase by 10 years.  About her home, she states, “One of the joys of living here is the diversity.  Oh, the mouth-watering smells as you walk through the halls!”  She spoke Russian and Serbian growing up in Oshkosh, Wisconsin, where her parents were professors.  She eventually moved to New York City and then to our building.  She plans on staying at 40 Gifford Avenue for the long-term while she further develops her performing and graphic arts endeavors.  We are proud to offer a home to Ms. Vuchich, and congratulate her on winning a $1,000 rent credit.

Our Mission: Inspiring Our Neighbors

We provide rental housing for over 1,200 people, and our staff believes that housing is the most fundamental of needs. Almost all of our staff lives in our communities, and each morning we are there as residents embark on their day. We expect our residents to pass on to others the good service, good deeds, and acts of kindness we provide every day. Our staff works hard to inspire our residents so that they can inspire others. Like a pebble dropped into a pond, the staff’s deeds spread across our properties, to our neighbors, down our blocks, and into the entire region.