Dan & Whit’s general store is a staple in Norwich, Connecticut. The small hometown store has catered to residents for generations with everything from greeting cards to food.
When the worker shortage hit, Dan & Whit’s had to consider closing their doors for good. With no one to man the deli or check customers out, they peppered the town with “help wanted” signs.
Then, the unthinkable happened.
Customers from all walks of life took jobs, donating their salaries to local charities. Today, teachers, professors, nurses, and principals are giving their time to help the store remain open.